Published Scoring System | Understanding the SOCi Score

L

Laura E. Cutbirth

started a topic about 3 years ago

How does SOCi score a post based on the scoring analytics provided that are linked to the published post.

S

Sasha Novikov
said about 3 years ago
Hi Laura,
Great question! Please see the information below:
What goes into the SOCi Score, and how can you improve it?
Our SOCi score is created via a unique algorithm that is heavily weighted on the ratio between reach and engagement. Because of this, a low score isn't necessarily bad as you can have plenty of eyes on your post and good engagement (e.g. 2000 people reach, 20 likes/comments = 1/100 or 1%).
Here are a few tips to increase reach and engagement?
Remember, engagement is key! Content specific to your clients' fans has consistently shown to perform well, especially giveaways/contests and events. This could be the time that you ask your clients to send you photos of their events or day-to-day happenings to implement into your strategy.
My personal favorite is creating local posts. Depending on your social strategy and guarantees, sharing the most relevant local and educational information to bolster a page's credibility is always a great idea.
You may also promote more engagement by sharing content from other Facebook pages or places. Sharing content tends to prompt more engagement and prompt fans to re-visit your page because they will view it as a local resource.
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